Japanese makers of quirky, super useful parts you never knew would help you this much

Sim Works partner with only the best Japanese manufacturers and makers to make their (frankly very weird) ideas a reality. Their products mix a retro aesthetic with modern compatibility, with a particular love of the early days of mountain bikes.

Their collaborations with Nitto, Panaracer and MKS are especially famous. I don't think there's a bike-lover out there who can deny how beautiful these parts are.

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