Custom bicycle builds


All custom build projects are charged a base fee of $231. This covers our back-and-forth consultation in person or by e-mail, and the time it takes one of our mechanics to build up your bicycle. Beyond that, certain services will incur an additional fee, such as hand laced wheels, tubeless setup, dynamo setup, or others. We'll clearly quote this from the onset and advise you of anything that might crop up during the process so that there are no surprises and to keep everything transparent.

Appointments for custom bicycle builds

We build kind of a lot of custom bicycles, despite offering excellent in-stock options. These customs are bikes with a stock frame (which is best for 99% of riders) but built up with custom parts which are too specialized, odd, or rare to find on a regular production bike. You might also want to personalize which parts are on your bike, or have specific needs that aren't adressed by something already built.

We always encourage people to reach out to us by email for this kind of build, since our Web team (Julian, Roberto and Simon) are some of our most experienced bicycle builders and we answer pretty quickly during office hours, but for some folks it's got to be in person, which we understand since we're the same way for a lot of things in our lives. Asynchronous communications work best for some and not at all for others!

If you want to see a small fraction of what the customs we make are like, check these out: some recent custom builds. A lot of 'em are on the frames we sell, but there are a few bring-your-own-frame builds in there. The really weird builds are usually our own bikes: you can see our staff customs here, including themes of "no Shimano or SRAM shall touch this bike", "what if this terrible bike had fancy parts" and "what if this fancy bike had terrible parts".