Philly Bike Expo 2025!

Philly Bike Expo was a blast! We travelled down to launch our newest frame, the Belmont, a collaborative effort with our pals Keystone Bicycle Co.

In the two weeks leading up to the show, we were all a little on edge. When we projected ourselves launching this bike at the 2025 Expo, an idea that came about nearly at the inception of this project around a year ago, we never expected how tight - albeit perfect - the timing would be. With a “mid- to late-February” ETA, with an emphasis on the letter “E”, each week leading up to the show without having the bikes on hand was a little more stressful than the last. Our manufacturers, pros we’ve been working for since 2009, pulled it off and we collectively sighed in relief. After a week of staring at the tracking number slowly making its way from Taichung to Taipei to Jamaica, NY, to Philadelphia, they showed up and we celebrated!

This was Wednesday, the booth had to be set up by Friday. Keystone snapped a couple pics of the frames before assembly, then got busy with some choice builds using choice parts from all our favourites: Paul Component, Microshift, Grepp, Ultradynamico, Swift Industries, Nitto, Busch & Mueller, and more of our favourites!

The results were fantastic, and we couldn’t be happier to share them with the public at the show and across the internet, too! Zach shared the story over a groggy breakfast burrito to Nic Morales from Bikepacking.com and we’re thrilled to be featured in their coverage of the show. Our booth was very much flower-themed, to match with the snowdrops on the bike’s head tube decal designed by friend and Bassi rider Lauren West. We had fun totes and tees for sale (available online soon!) and got to hang out with friends, bike heads, industry folks, and chat about bikes for a whole weekend. The dream!

Another highlight, of course, was visiting all the other booths vendors had set up to show off their latest and greatest. We were conveniently located among friends and legends in the new “Rando alley” area of the Expo. It was oh-so-special to be so close to the folks we look up to: Chapman, Coast, Rivendell, Wake Robin, and JP Weigle, to name a few.

Wanna reserve a Belmont? Stocks are very limited! Pre-orders are live, if you’re in the US hit up Keystone’s website, and if you’re in Canada or elsewhere, we’ve got you at C&L Cycle. We’re back in Montreal, ready to answer questions, talk builds, and take your orders!